AI-built LinkedIn and Google ads for business law firms
Business law clients are founders and in-house counsel, not consumers, and they research firms differently: on LinkedIn by referral and reputation, and on Google when a specific legal need becomes urgent. Tofu Ads Agent builds campaigns for both, targeting the exact titles and company stages that become retained clients.
Tofu Ads Agent builds and launches LinkedIn and Google Ads campaigns for business and corporate law firms, targeting founders, general counsel, and operators by title, company stage, and funding status. It writes creative for entity formation, contract review, and M&A services, builds matched audiences from CRM data for account-based targeting on LinkedIn, and structures Google Search campaigns around high-intent legal keywords with negatives that filter out job seekers and students. Meta is coming soon to extend awareness and retargeting to this same audience.
Why Business / Corporate Law advertising is different
Business law is sold, not just searched for. Buyers are professionals with titles, companies, and funding stages, which makes this the one legal vertical where LinkedIn's B2B targeting outperforms consumer-style ads.
- Buyers are identifiable by title and company. Founders, CFOs, and general counsel are targetable by job title, seniority, and company attributes on LinkedIn, letting campaigns reach decision-makers directly instead of hoping they search.
- CRM-matched audiences drive account-based targeting. Tofu Ads Agent builds matched audiences from your CRM to run account-based campaigns against known prospects, portfolio companies, or referral sources already in your pipeline.
- Google captures urgent, high-value moments. Searches like 'startup lawyer for Series A' or 'M&A attorney [city]' represent real, time-sensitive legal needs and convert well alongside LinkedIn's top-of-funnel targeting.
- Engagement value is recurring, not one-time. A single retained business client can be worth far more over time than a one-off consumer case, which supports higher acquisition costs and a longer-term LinkedIn presence.
What Tofu Ads Agent builds for Business / Corporate Law
Audiences
LinkedIn audiences by job title (Founder, CEO, GC, CFO, Head of Legal), company size, and funding stage, plus CRM-matched audiences for account-based targeting of known prospects and referral partners.
Creative
Professional, credibility-led ad variations for LinkedIn (case studies, practice area authority) alongside direct-response Google Search ads for urgent legal needs like entity formation or contract disputes.
Campaign structure
LinkedIn campaigns organized by practice area and buyer persona (startup formation, M&A, general counsel services), paired with Google Search campaigns split by legal service and intent level.
Keywords / negatives
Terms like 'startup lawyer' and 'M&A attorney [city],' with negatives excluding 'jobs,' 'salary,' 'law school,' and other non-buyer search intent.
Example keywords it builds
startup lawyer for series a
business attorney [city]
llc formation lawyer near me
m&a attorney [city]
contract dispute lawyer
general counsel outsourced services
Example audiences & targeting
Frequently asked questions
Which platforms work best for business and corporate law firms?
This is the one legal practice area where LinkedIn performs as well as Google, since buyers are founders and in-house counsel targetable by title and company. Tofu Ads Agent runs both LinkedIn Ads and Google Ads live today, with Meta coming soon.
Can campaigns target specific companies we already know about?
Yes. Tofu Ads Agent builds matched audiences from your CRM so you can run account-based campaigns against known prospects, portfolio companies, and referral sources already in your pipeline.
What kind of creative works for this audience?
LinkedIn creative leans on credibility and case studies aimed at founders and GCs, while Google Search ads are more direct-response, matching urgent searches like 'M&A attorney' or 'startup lawyer.'
How are different practice areas like M&A vs formation handled?
Campaigns are structured separately by practice area and buyer persona, so entity formation, contract work, and M&A can each be targeted, bid, and reported on independently.
Is this practice area treated differently from consumer legal ads?
Yes. Business law targets professionals by title and company data rather than local consumer intent, which is why it's the only legal vertical where LinkedIn is a primary platform alongside Google.
Reach founders and general counsel directly
See how Tofu Ads Agent builds LinkedIn and Google campaigns for business law firms, from title-based targeting to CRM-matched accounts. Early access is rolling out now.
Get early access