Win more clients for the agency that runs everyone else's ads.
Social media agencies are judged on ROI and results, so new-business campaigns need to hold up to the same scrutiny clients apply to your work. Tofu Ads Agent builds decision-maker audiences, writes results-driven creative, and launches campaigns across LinkedIn and Google, so referrals aren't your only source of new retainers.
Tofu Ads Agent builds and launches complete new-business campaigns for social media marketing agencies across LinkedIn and Google Search. It builds audiences by industry, company size, and job title, writes creative built around follower growth, engagement, and campaign results, and wires the full campaign structure, ad sets, budgets, bids, keywords, and negatives, so an agency can win retainer clients without pulling a strategist off billable work.
Why Social Media Marketing Agencies advertising is different
Social media agencies sell performance, which means prospective clients expect proof before they'll even take a call. Here is what that means for the campaign itself.
- Results have to be specific. Follower growth, engagement lift, and campaign performance numbers convert far better than generic claims about creativity or strategy.
- Retainers compound in value. A new client relationship often runs for a year or more, so it's worth investing in targeted, ongoing new-business spend rather than relying on referrals alone.
- Buyers know what good targeting looks like. Marketing and growth leaders evaluating a social agency will notice generic, poorly targeted ads immediately, so precision matters as much as the message.
- The real goal is a discovery call. Creative and landing pages are built to drive toward a scoping conversation, since that's where most retainer relationships actually begin.
What Tofu Ads Agent builds for Social Media Marketing Agencies
Audiences
Targeting by industry vertical, company size, and job title (marketing, growth, founder), plus lookalikes built from your strongest current retainer clients.
Creative
Ad variations built around follower growth, engagement results, and campaign case studies, tested against each other to find what actually earns a click.
Campaign structure
LinkedIn and Google Search structured to drive discovery calls, with retargeting for site and case-study visitors who don't convert immediately.
Keywords / negatives
Service-line and 'social media agency for [industry]' keywords, paired with negatives that filter out job seekers and DIY scheduling-tool searches.
Example keywords it builds
social media agency for [industry]
best social media marketing agency
instagram marketing agency near me
hire a social media agency
[industry] social media management
social media agency vs in-house team
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for social media agencies?
LinkedIn and Google Search cover both sides of the funnel. LinkedIn reaches marketing and growth titles by niche and company size; Google Search catches businesses actively searching for an agency. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it use our client results and growth numbers in ads?
Yes. Creative variations can be built around specific follower growth, engagement lifts, and campaign results to make the pitch concrete instead of generic.
We specialize in one platform or industry. Can it target just that niche?
Yes. Audiences can be narrowed to a specific vertical, company size range, and relevant job titles so spend goes only toward your ideal client profile.
Can we use this for our own new business and for client campaigns?
Yes. Agencies use Tofu Ads Agent both to win their own new business and to run faster, more efficient paid campaigns for clients without adding headcount.
How fast can a new-business campaign go live?
Describe your services and ideal client, and the agent assembles a launch-ready campaign in minutes to review and push live.
Fill your new-business pipeline
Describe your services and ideal client, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access