AI-built LinkedIn and Google Ads for trucking and logistics companies
Shippers don't pick a carrier or 3PL on price alone, they pick one that can prove capacity, cover the right lanes, and show up on time. Tofu Ads Agent builds LinkedIn and Google campaigns that put your capacity and lane coverage in front of the shippers and supply chain buyers who decide where freight goes.
Tofu Ads Agent builds and launches LinkedIn and Google campaigns for trucking, freight, and 3PL companies, targeting shippers and logistics decision-makers by industry, lane, and freight type. It writes ad copy built around capacity, on-time performance, and lane coverage, structures campaigns around RFQ and quote-request conversions, and applies negative keywords and audience exclusions to filter out driver recruiting traffic and unrelated consumer shipping searches. Meta is coming soon for broader account-based retargeting once a shipper has engaged.
Why Trucking & Logistics advertising is different
Freight and logistics buying is a B2B decision driven by capacity, reliability, and lane fit, made by supply chain and procurement teams who research on LinkedIn and search Google for specific capabilities, not by consumers comparing price online.
- The buyer is a shipper, not a consumer. Supply chain managers, procurement leads, and logistics coordinators are the ones evaluating carriers and 3PLs, so campaigns target these roles directly on LinkedIn rather than running generic transportation ads to a broad audience.
- Lane and capacity fit decide the shortlist. A shipper needing dry van coverage on the Midwest-to-Southeast lane isn't a fit for a carrier specializing in refrigerated freight on the West Coast, so targeting and creative are built around specific lanes and equipment types, not generic 'trucking services' messaging.
- Reliability data closes deals. On-time percentage, capacity availability, and claims history matter more to a shipper than a low headline rate, so creative leads with concrete reliability and coverage proof rather than price alone.
- RFQs and quote requests are the real pipeline. Campaigns and landing pages are built to move shippers toward a specific quote or capacity request, since that's the action that actually enters your sales pipeline, not a generic 'learn more' click.
What Tofu Ads Agent builds for Trucking & Logistics
Audiences
LinkedIn audiences built around supply chain, procurement, and logistics job titles at shipper companies matching your target freight type and volume, layered with Google in-market and search audiences for RFP and 3PL research, plus CRM-matched audiences for reactivating past shippers.
Creative
Ad copy and creative variations built around lane coverage, capacity, and on-time performance, tested against messaging that leads with specific equipment types and service guarantees rather than generic reliability claims.
Campaign structure
Campaigns organized by freight type and lane (dry van, refrigerated, flatbed, regional vs. long-haul) so budget and bidding reflect the different demand and deal size of each segment, run in parallel across LinkedIn and Google.
Keywords / negatives
Terms like '3PL provider for [industry]' and 'freight capacity [lane/region],' paired with negatives and audience exclusions that filter out 'truck driver jobs,' 'CDL training,' and unrelated personal moving searches.
Example keywords it builds
3pl provider for [industry]
freight carrier [lane or region]
trucking company for shippers [region]
dry van capacity [region]
logistics partner for manufacturers
ltl freight quote [region]
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for trucking and logistics companies?
LinkedIn is the strongest channel for reaching supply chain, procurement, and logistics decision-makers directly, paired with Google Search to capture shippers actively researching carriers or 3PLs. Both run live today, with Meta coming soon for retargeting engaged accounts.
Can campaigns target specific freight types and lanes?
Yes. Campaigns are structured by freight type and lane, such as dry van, refrigerated, or flatbed on specific regional or long-haul routes, so targeting and creative match the exact capacity a shipper is searching for.
How does the agent reach shippers instead of job seekers?
LinkedIn targeting is built around supply chain and procurement job titles at shipper companies, and negative keywords on Google filter out driver recruiting and CDL training searches, keeping spend focused on freight buyers.
What does a good conversion look like for trucking and logistics campaigns?
A submitted RFQ or capacity request is the target conversion, since that's what actually enters your sales pipeline, rather than a generic site visit or content download.
Can the agent target companies by industry vertical?
Yes. Audiences can be built around shipper companies in specific industries, like manufacturing or retail, matched to the freight type and volume your fleet or network is set up to serve.
Get in front of shippers before the RFQ goes out
See how Tofu Ads Agent builds LinkedIn and Google campaigns that put your capacity and lane coverage in front of the shippers who decide where freight goes. Early access is rolling out now.
Get early access