Fill your new-business pipeline without an agency of your own.
Agencies sell expertise and results, and every new logo can be worth a long retainer. Tofu Ads Agent builds niche and lookalike audiences, writes case-study-driven ad creative, and launches campaigns across LinkedIn and Google, so you can win clients instead of chasing referrals alone.
Tofu Ads Agent builds and launches complete new-business campaigns for marketing agencies across LinkedIn and Google Search. It builds audiences by industry niche, company size, and job title, writes creative built around case studies and results, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), so an agency can win retainer clients without hiring its own media buyer.
Why Marketing Agencies advertising is different
Agencies live and die on new business, and the irony is that most agencies underinvest in their own paid pipeline while running it for everyone else. That changes what a campaign for an agency needs to do:
- Proof sells harder than promises. Case studies, client logos, and specific results convert better than generic capability statements.
- Niche positioning wins deals. Agencies that specialize by industry or channel need targeting that reaches exactly that niche, not a broad marketing-buyer audience.
- Retainers make LTV high. A single new client relationship can be worth tens of thousands over a year, which justifies precise, ongoing new-business spend.
- Discovery calls are the real conversion. The goal isn't a form fill, it's a booked call, so creative and landing pages need to drive toward that specific action.
What Tofu Ads Agent builds for Marketing Agencies
Niche & lookalike audiences
Targeting by industry vertical, company size, and job title (marketing, growth, founder), plus lookalikes of your best current clients.
Proof-driven creative
Ad variations built around case studies, client results, and before/after outcomes, not generic "we do marketing" messaging.
New-business campaign structure
LinkedIn and Google Search built to drive discovery calls, with retargeting for site visitors who don't convert on the first visit.
Keywords & negatives
Service-line and "agency for [industry]" keywords, with negatives that filter out job seekers and DIY tool searches.
Example keywords it builds
[service] agency for [industry]
best [channel] marketing agency
[service] agency near me
hire a [service] agency
[industry] marketing agency
agency vs in-house [service]
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for marketing agencies?
LinkedIn and Google Search cover both sides of the funnel well. LinkedIn reaches marketing and growth titles by niche and company size; Google Search catches businesses actively searching for an agency. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it use our case studies and client results in ads?
Yes. Creative variations can be built around specific case studies, client logos, and measurable results to build credibility fast.
We specialize in one industry. Can it target just that niche?
Yes. Audiences can be narrowed to a specific vertical, company size range, and relevant job titles so spend goes only toward your ideal client profile.
Can we use this to sell paid media services to our own clients?
Yes. Agencies use Tofu Ads Agent both to win their own new business and to run faster, more efficient campaigns for clients without adding headcount.
How fast can a new-business campaign go live?
Describe your services and ideal client profile, and the agent assembles a launch-ready campaign in minutes to review and push live.
Fill your new-business pipeline.
Describe your services and ideal client, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access